Susanne L. Houfek

Development and Planning
Emerging Companies Worldwide


Solar & Alternative Energy

Medical Device, Pharma, Bioinformatics

Engineering, Chemical, Hardware

Software, Internet


Financial, Securities, Legal Services, Real Estate

Entertainment, Media, Publishing

Consumer Goods & Services, Food, Beverage



Biography and History

Prior to starting her business, Ms. Houfek was employed for ten years by San Francisco-based Fortune 500 companies in consumer products management and marketing, and by an internationally-based advertising agency, managing and advising on client new product development and market introduction. She has written many articles and industry studies, speaks regularly for organizations and at conferences, and has been an online expert giving advice to entrepreneurs worldwide. She is currently on the board of the Entrepreneurs Resource Network, Emeryville, California; is a Volunteer Leader for the Stanford University Alumni Association; and was recently President of the 400-member Stanford Women's Club of the East Bay.

Ms. Houfek is a native of Kenilworth, Illinois, attended New Trier High School in Winnetka, Illinois, has her B.A. from Stanford University and her M.B.A. from the Haas School of Business at the University of California at Berkeley. She also attended University of Wisconsin, where she was in the Honors Program and a member of Kappa Kappa Gamma sorority. She studied at Stanford-in-France in Tours, France, and subsequently lived in Paris. Ms. Houfek is also an artist, journalist and photographer, and published fiction writer.

Articles, Exhibits, Talks, and White Papers

  • Author: "Adventures in Recreational Genomics," Realize Magazine. Three-part series on personalized genomics and the bioimformatics
  • Author:"A Salon for the 21st Century," Realize Magazine. Playful piece on history of European intellectual salons and current counterpart.
  • Author and Photographer: "A Real Bohemian Explores Her Roots," Realize Magazine. History of and travel through
  • Author and Photographer: "A Sojourn in the Heart of Europe," Realize Magazine. Visit to Krakow, Poland.
  • Photography Exhibit: "Travels in Libya," Tomate Gallery, Berkeley, Ca.
  • Author: "Perils and Pitfalls in Business Plan Preparation," VentureMomentum E-Zine
  • Speaker: "Developing an Effective Business Plan," Entrepreneurs Resource Network, Emeryville, Ca.
  • Online expert:, San Francisco, Ca.
  • Speaker: "Developing an Effective Business Plan," Frost & Sullivan Conference, Santa Clara, Ca.
  • Speaker: "Developing an Effective Business Plan," Multimedia Development Group, Berkeley, Ca.
  • White Paper Author: "Electronic Entertainment in the Home," Infotainment World, definitive industry analysis, published annually for five years
  • Panel speaker: Electronic Entertainment Expo, Los Angeles, Ca.
  • Author: "L.A. Parking Functions Coordinated," American City and County
  • Author: "VoiceMail: It's Bigger Than Just a Box," ProComm Magazine
  • Panel speaker: Young Alumni Council, U.C. Berkeley
  • Lecturer: S.F. Chamber of Commerce, Business Volunteers for the Arts, San Francisco, Ca.
  • Panel speaker: Golden Gate University Career Conference, San Francisco, Ca.
  • Guest speaker: U.C. Berkeley Women in Management, Berkeley, Ca.
  • Panel moderator: Women's Career Weekend, San Francisco, Ca.
  • Leader: French Language Study Group, Commonwealth Club, San Francisco, Ca.